Victoria’s Secret, the world’s leading lingerie brand, has chosen Gallerian to open a new full-assortment store in Sweden, in partnership with Amarla Retail SA. The store will have a two-story prime position in the new building that looks onto Hamngatan and Regeringsgatan and is anticipated to open in autumn 2019.
Gallerian is undergoing an extensive transformation: a fresh expression, new and attractive trading areas and an expanded range of brands that Victoria’s Secret will complement. The store will feature a wide assortment of the brand’s signature bras, panties and sleepwear. All of the beautiful and feminine lingerie collections that Victoria’s Secret is known for will be available, including Dream Angels, Very Sexy, T-Shirt Bra, Sexy Illusions and Body by Victoria.
The full lines of popular fragrances such as Victoria’s Secret Bombshell, Victoria’s Secret Tease and Victoria’s Secret Love will all be available, along with Body Mists and Victoria’s Secret Pink beauty products.
The store will also feature the brand’s athletic line, Victoria Sport, as well as Victoria’s Secret Pink — a collection of bras, panties, loungewear and beauty inspired by and focused on university-aged women.
“Victoria’s Secret is an iconic brand and Gallerian is an iconic location in the heart of Stockholm. It is a perfect match.”, says Carlos Radulovitch, CEO, at Amarla Retail SA .
“We’re extremely excited to welcome Victoria’s Secret to Gallerian. The brand’s signature lingerie, accessories and beauty products will add further value to Gallerian as Stockholm’s most interesting and dynamic shopping center.”, says Henriette Johansson, Head of property management, at AMF Fastigheter.
Victoria’s Secret opened its first store in Sweden in 2013 with its smaller concept Beauty and Accessories store at the Arlanda Airport.
For further information, please contact:
Marta Jarzabek-Hulthén, Marketing and Communications Manager, AMF Fastigheter
[email protected], +46 (0)70 585 05 88
Since its inauguration in 1976, Gallerian has become an icon of Stockholm. The shopping center continues to attract savvy visitors to its unexpected events, exciting shopping experiences, and outstanding dining opportunities in central Stockholm.
The trading venue is located in the city district Urban Escape, owned and managed by AMF Fastigheter whose vision is to create urban spaces in which people want to spend time.
About Victoria’s Secret:
Victoria’s Secret is the leading specialty retailer of lingerie and beauty products with prestige fragrances, body care, celebrated Supermodels and world-famous runway shows. A business of L Brands, Inc. (NYSE: LB), Victoria’s Secretserves customers at more than 1,600 Victoria’s Secret Lingerie and Beauty stores around the globe and online at www.VictoriasSecret.com, enabling them to shop the brand anywhere and anytime.