Victoria’s Secret continues its expansion in the Swedish market and opens its second full assortment store. This time in Westfield Mall of Scandinavia in Solna.
The new store will open in a brand-new venue on February the 28th and will replace the current, smaller store at the mall. The store will offer a full assortment of the iconic lingerie collections that Victoria’s Secret is known for, such as Modern Romantic, Dream Angels and Luxe Essentials. Products within workout and casual wear will also be available. In addition to the wearable collections, the beauty segment with signature scents and mist collections will be offered in the new store.
“We are very pleased to take the next step and continue the expansion in Sweden. We believe in the Swedish market and that the customers here will appreciate the lingerie collections and our wide range of products. Opening a full assortment store in the Westfield Mall of Scandinavia feels extremely good because they, just like us, are focusing on offering an exceptional customer experience” says Barbara Olivieri, Brand General Manager at Victoria’s Secret.
Something that the new store will also offer is Bra-Fitting with specially trained Bra Fit experts. Customers will, at no cost, be able to get help in finding their correct size. Afterwards they get a personalized Bra Fit card where size and style preferences are noted. Victoria’s Secret has a wide product range and offers 39 different bra sizes, from 32A to 38DDD in the physical store as well as 30A to 40DDD online. The bras have different padding levels – unpadded, slightly padded and push-up.
“In the meeting with our customers around the world, it appears that many women do not know what size they actually have. Therefore, a lot of women go with the wrong bra size which means you do not get the support you need. By offering this service we hope to help women become aware of their actual size and thus get the support they deserve, and the look they want” says one of the bra-fitting experts at Victoria’s Secret in Westfield Mall of Scandinavia.
During the opening weekend, there will be happenings in and around the new store in the Westfield Mall of Scandinavia. Victoria’s Secret is looking forward to introducing the store and its collections to both old and new customers. The store has a glamorous and sophisticated design and customers are welcomed by a pink façade and interior dressed in dark colors. The fitting rooms are specially designed to offer customers a unique experience.
“Victoria’s Secret is a great addition to our existing store-mix. With its product offering, the brand appeals to a large part of the Westfield Mall of Scandinavia’s target group, both international and local visitors” says Sofia Rundström, Head of Mall at Westfield Mall of Scandinavia.
Store opening hours:
Monday to Sunday:
From 10am to 9pm