MEET US:
THE PEOPLE
BEHIND AMARLA
CARLOS
RADULOVITCH
Chief Executive Officer
Carlos Radulovitch serves as C.E.O. at Amarla. Mr. Radulovitch joined Amarla in January 2017 from L Brands where he led the global wholesale and Travel Retail business. A business that was brought to 150 stand-alone stores generating close to 500M retail in four years. Prior to that, he served at L’Oreal for thirteen years, in different roles including General Manager in the Middle East for the local market and headed the largest division of L’Oreal’s Travel Retail subsidiary in the Americas. Over twenty years of executive experience (Europe, Asia Middle East and the US) in the beauty, consumer goods and retail industry, dealing with public, private and government companies globally. He speaks fluently English, French, Arabic and Spanish. Carlos Holds an MBA from Kellogg School of Management and an engineering degree from Purdue University.
CARLOS
RADULOVITCH
Chief Executive Officer
Carlos Radulovitch serves as C.E.O. at Amarla. Mr. Radulovitch joined Amarla in January 2017 from L Brands where he led the global wholesale and Travel Retail business. A business that was brought to 150 stand-alone stores generating close to 500M retail in four years. Prior to that, he served at L’Oreal for thirteen years, in different roles including General Manager in the Middle East for the local market and headed the largest division of L’Oreal’s Travel Retail subsidiary in the Americas. Over twenty years of executive experience (Europe, Asia Middle East and the US) in the beauty, consumer goods and retail industry, dealing with public, private and government companies globally. He speaks fluently English, French, Arabic and Spanish. Carlos Holds an MBA from Kellogg School of Management and an engineering degree from Purdue University.
FOTINI
KYPARISSOUDA
HR Director
Fotini Kyparissouda, serves currently as the HR Director for Amarla. She brings with her more than 16 years of executive management experience from global corporate HR roles in Telcos &Technology industries, in diverse geographics. Experienced in working in matrix organizations, implementing change transitions for start ups operations and M&A. Expertise areas are supported by the specialized knowledge of MA degree in Human Resources (Leeds University – UK) and are matched by enthusiasm and determination for making difference in business and employees lives as well as a strong customer service attitude.
HR Director
FOTINI
KYPARISSOUDA
LEO
BAPTISTA
Chief Investment and Information Officer
Founder & President of CERSIONAL SRL
Driven entrepreneur Mr. Baptista has vast experience in consumer markets across multiple industries. Mr. Baptista worked at APVAS incorporating advance analytics to deliver personalized offers to mobile subscribers in central America and the Caribbean designed and deployed strategic marketing campaigns created customer programs that increased brand loyalty and facilitated the use of credit cards for retail chains in Latin America. Mr. Baptista holds a Bachelors Degree in Civil Engineering and an M.B.A. from Northwestern University’s Kellogg School of Management.
LEO
BAPTISTA
Chief Investment and Information Officer
Founder & President of CERSIONAL SRL
Driven entrepreneur Mr. Baptista has vast experience in consumer markets across multiple industries. Mr. Baptista worked at APVAS incorporating advance analytics to deliver personalized offers to mobile subscribers in central America and the Caribbean designed and deployed strategic marketing campaigns created customer programs that increased brand loyalty and facilitated the use of credit cards for retail chains in Latin America. Mr. Baptista holds a Bachelors Degree in Civil Engineering and an M.B.A. from Northwestern University’s Kellogg School of Management.
DENISE
PROVINS
Country Manager Nordics
Over twenty years of experience in different management roles in Retail, with the last fifteen years within the Inditex group. At Inditex Denise developed and structured the ZARA business in the Nordic countries, in various leadership roles. She managed the expansion, setting up new markets and optimizing the business for Massimo Dutti, in the Nordics countries. Later on, Denise was also assigned to oversee and structure the business of Massimo Dutti in North America. Denise joined Amarla’s leadership team in 2019 to launch Victoria’s Secret full assortment and develop the brand in the Nordics. Denise studied European Business Law at Lunds University of Sweden.
Over twenty years of experience in different management roles in Retail, with the last fifteen years within the Inditex group. At Inditex Denise developed and structured the ZARA business in the Nordic countries, in various leadership roles. She managed the expansion, setting up new markets and optimizing the business for Massimo Dutti, in the Nordics countries. Later on, Denise was also assigned to oversee and structure the business of Massimo Dutti in North America. Denise joined Amarla’s leadership team in 2019 to launch Victoria’s Secret full assortment and develop the brand in the Nordics. Denise studied European Business Law at Lunds University of Sweden.
DENISE
PROVINS
Country Manager Nordics
STEPHAN
BONEKAMP
Head of Logistics and Inventory
Supply chain professional Mr. Bonekamp has a broad experience in supply chain management end to end within an international environment. Mr. Bonekamp has over twenty years of experience in managing and coaching supply chain teams. He served at Xerox in different supply chain management roles including the Post Sales Supply Chain manager EMEA. Mr. Bonekamp delivered and deployed major supply chain transition projects as right shoring of customer service activities, outsourcing of warehouse operations to 3PL and implementing outbound control tower to improve customer service level and reduce logistics spend. As Amarla’s Head of Logistics, Stephan Bonekamp leads and is responsible for all logistics and inventory activities including warehouse operations, inventory control, international transport and logistics purchasing. Mr. Bonekamp holds a Bachelor Degree (Ing.) Logistics & Transport management
STEPHAN
BONEKAMP
Head of Logistics and Inventory
Supply chain professional Mr. Bonekamp has a broad experience in supply chain management end to end within an international environment. Mr. Bonekamp has over twenty years of experience in managing and coaching supply chain teams. He served at Xerox in different supply chain management roles including the Post Sales Supply Chain manager EMEA. Mr. Bonekamp delivered and deployed major supply chain transition projects as right shoring of customer service activities, outsourcing of warehouse operations to 3PL and implementing outbound control tower to improve customer service level and reduce logistics spend. As Amarla’s Head of Logistics, Stephan Bonekamp leads and is responsible for all logistics and inventory activities including warehouse operations, inventory control, international transport and logistics purchasing. Mr. Bonekamp holds a Bachelor Degree (Ing.) Logistics & Transport management
RAJESH
CHHABLANI
Store Design and Development President
Brand building executive with more than a decade’s experience in leading global development for multi-unit retail and hospitality brands across North America, Europe, Middle East and Asia. Passionate to drive brand implementation and strategic real estate implementation across globally diverse cultures based on insights and building trusting relationships! Key achievement includes rapid brand environment development for brands expanding into global and emerging market including Victoria’s Secret, La Senza, Bath and Body Works, Starbucks and Walmart across Europe, Middle East and Asia Pacific.
Brand building executive with more than a decade’s experience in leading global development for multi-unit retail and hospitality brands across North America, Europe, Middle East and Asia. Passionate to drive brand implementation and strategic real estate implementation across globally diverse cultures based on insights and building trusting relationships! Key achievement includes rapid brand environment development for brands expanding into global and emerging market including Victoria’s Secret, La Senza, Bath and Body Works, Starbucks and Walmart across Europe, Middle East and Asia Pacific.
RAJESH
CHHABLANI
Store Design and Development President
LUIS
PENZINI
Chief Financial Officer
As Amarla’s Chief Financial Officer, Luis Penzini leads and is responsible for all enterprise, brand and function finance activities including financial planning and analysis, control, enterprise risk management and internal audit, tax, and treasury. In his career, Luis has held corporate finance advisory, corporate development and management consulting positions in retail, telecom and industrial sectors. Luis holds an MBA degree from the University of Chicago Booth School of Business, a Master of Finance from IESA and a bachelor’s degree in production engineering from Simon Bolivar University
LUIS
PENZINI
Chief Financial Officer
As Amarla’s Chief Financial Officer, Luis Penzini leads and is responsible for all enterprise, brand and function finance activities including financial planning and analysis, control, enterprise risk management and internal audit, tax, and treasury. In his career, Luis has held corporate finance advisory, corporate development and management consulting positions in retail, telecom and industrial sectors. Luis holds an MBA degree from the University of Chicago Booth School of Business, a Master of Finance from IESA and a bachelor’s degree in production engineering from Simon Bolivar University
MARIA LUISA
PAUL
Head of Corporate Governance and PMO
As Head of Corporate Governance and PMO at Amarla, Ms. Paúl leads the legal department of the company and ensures delivery of projects. Prior to that, she worked for 15 years in Baker McKenzie where she practiced as a Mergers & Acquisitions/Corporate lawyer negotiating and drafting agreements for major global companies and leading several due diligence processes. She transitioned into the Technology department, where she increased the productivity of over 13k professionals by making technical decisions and deploying innovative technology software. Ms. Paúl speaks Spanish, English, French and Italian. She holds an MBA from The University of Chicago Booth School of Business and a law degree from Universidad Católica Andrés Bello.
As Head of Corporate Governance and PMO at Amarla, Ms. Paúl leads the legal department of the company and ensures delivery of projects. Prior to that, she worked for 15 years in Baker McKenzie where she practiced as a Mergers & Acquisitions/Corporate lawyer negotiating and drafting agreements for major global companies and leading several due diligence processes. She transitioned into the Technology department, where she increased the productivity of over 13k professionals by making technical decisions and deploying innovative technology software. Ms. Paúl speaks Spanish, English, French and Italian. She holds an MBA from The University of Chicago Booth School of Business and a law degree from Universidad Católica Andrés Bello.
MARIA LUISA
PAUL
Head of Corporate Governance and PMO
CARLOS
FRANCES
Vice President, Bath & Body Works and Travel Retail
Carlos is a proven executive leader with strong commercial acumen and operational success, with over 15 years of experience managing international omnichannel sales and operations for global brands, such as Victoria’s Secret, Bath & Body Works, Timberland, Nautica, and La Martina, driving brand strategy, customer engagement, partner enablement, and sales growth. Carlos is an innovator with a deep grasp of technology, business insights, demand generation, change management, and omnichannel sales and operations. Carlos holds a MS degree from Massachusetts Institute of Technology (MIT) and Malaysia Institute for Supply Chain Innovation (MISI) and a BS degree from Bentley University and has served in multiple executive committees and boards.
CARLOS
FRANCES
Vice President, Bath & Body Works and Travel Retail
Carlos is a proven executive leader with strong commercial acumen and operational success, with over 15 years of experience managing international omnichannel sales and operations for global brands, such as Victoria’s Secret, Bath & Body Works, Timberland, Nautica, and La Martina, driving brand strategy, customer engagement, partner enablement, and sales growth. Carlos is an innovator with a deep grasp of technology, business insights, demand generation, change management, and omnichannel sales and operations. Carlos holds a MS degree from Massachusetts Institute of Technology (MIT) and Malaysia Institute for Supply Chain Innovation (MISI) and a BS degree from Bentley University and has served in multiple executive committees and boards.
BART
VENNEN
Head of Ecommerce
Bart is an all-round e-commerce professional with experience in pure e-commerce as well as Omni channel. During the first years he gained cross-functional expertise in various roles with the main focus on international expansion. He is used to working in a start-up environment by launching new concepts, markets and business models across West, North & Central Europe. On the other hand he led the growth of an established retailer. Bart holds a Master’s degree in Business Engineering (Ing.) from Universiteit Antwerpen.
Bart is an all-round e-commerce professional with experience in pure e-commerce as well as Omni channel. During the first years he gained cross-functional expertise in various roles with the main focus on international expansion. He is used to working in a start-up environment by launching new concepts, markets and business models across West, North & Central Europe. On the other hand he led the growth of an established retailer. Bart holds a Master’s degree in Business Engineering (Ing.) from Universiteit Antwerpen.