MEET US:
THE PEOPLE
BEHIND AMARLA

CARLOS
RADULOVITCH

Chief Executive Officer

Carlos Radulovitch serves as C.E.O. at Amarla. Mr. Radulovitch joined Amarla in January 2017 from L Brands where he led the global wholesale and Travel Retail business. A business that was brought to 150 stand-alone stores generating close to 500M retail in four years. Prior to that, he served at L’Oreal for thirteen years, in different roles including General Manager in the Middle East for the local market and headed the largest division of L’Oreal’s Travel Retail subsidiary in the Americas. Over twenty years of executive experience (Europe, Asia Middle East and the US) in the beauty, consumer goods and retail industry, dealing with public, private and government companies globally. He speaks fluently English, French, Arabic and Spanish. Carlos Holds an MBA from Kellogg School of Management and an engineering degree from Purdue University.

CARLOS
RADULOVITCH

Chief Executive Officer

Carlos Radulovitch serves as C.E.O. at Amarla. Mr. Radulovitch joined Amarla in January 2017 from L Brands where he led the global wholesale and Travel Retail business. A business that was brought to 150 stand-alone stores generating close to 500M retail in four years. Prior to that, he served at L’Oreal for thirteen years, in different roles including General Manager in the Middle East for the local market and headed the largest division of L’Oreal’s Travel Retail subsidiary in the Americas. Over twenty years of executive experience (Europe, Asia Middle East and the US) in the beauty, consumer goods and retail industry, dealing with public, private and government companies globally. He speaks fluently English, French, Arabic and Spanish. Carlos Holds an MBA from Kellogg School of Management and an engineering degree from Purdue University.

DENISE
PROVINS

Brand Managing Director

Over twenty years of experience in different management roles in Retail, with the last fifteen years within the Inditex group. At Inditex Denise developed and structured the ZARA business in the Nordic countries, in various leadership roles. She managed the expansion, setting up new markets and optimizing the business for Massimo Dutti, in the Nordics countries. Later on, Denise was also assigned to oversee and structure the business of Massimo Dutti in North America. Denise joined Amarla’s leadership team in 2019 to launch Victoria’s Secret full assortment and develop the brand in the Nordics. Denise studied European Business Law at Lunds University of Sweden.

LEO
BAPTISTA

Chief Investment and Development Officer

Driven entrepreneur Mr. Baptista has vast experience in consumer markets across multiple industries. Mr. Baptista worked at APVAS incorporating advance analytics to deliver personalized offers to mobile subscribers in central America and the Caribbean designed and deployed strategic marketing campaigns created customer programs that increased brand loyalty and facilitated the use of credit cards for retail chains in Latin America. Mr. Baptista holds a Bachelors Degree in Civil Engineering and an M.B.A. from Northwestern University’s Kellogg School of Management.

JOOP
DE HOOGH

Chief Financial Officer

Mr. Joop de Hoogh is a seasoned Finance professional who combines his entrepreneurial skills with more than 25 years of international M&A and Financial Structuring experience. Joop is a CPA by profession and gained his experience in previous roles as Partner at KPMG and as Managing Director at Alvarez & Marsal in Europe, UK and Middle East. He was involved in more than 200 M&A transactions, as well as numerous financial and business improvement engagements for leading Private Equity firms and family Offices. Joop has specialized in the retail and luxury consumer markets and holds an MBA and Post-Doctorate degree in Finance. Joop also is a fellow member of The Royal Netherlands Institute of Chartered Accountants (NBA).

ANDY
TUCKER

Chief of People Operations

Andy Tucker has been widely recognized and received multiple awards for his ability to build and lead motivated, successful teams. With over twenty years of experience in managing personnel, he has specialized in building in-house talent through mentorship, deliberate growth paths, and clear expectations. Having worked in the U.S., Germany, South Korea, and multiple other countries, Mr. Tucker has been extremely successful in building organizations that thrive on cultural diversity. His focus has been on building organizational cultures that grow individuals both personally and professionally and he has been effective from four-man teams up to organizations of over 12,000 people. He has his BA in Psychology and is a graduate of the U.S. Army’s Master Leader Course.

Over twenty years of experience in different management roles in Retail, with the last fifteen years within the Inditex group. At Inditex Denise developed and structured the ZARA business in the Nordic countries, in various leadership roles. She managed the expansion, setting up new markets and optimizing the business for Massimo Dutti, in the Nordics countries. Later on, Denise was also assigned to oversee and structure the business of Massimo Dutti in North America. Denise joined Amarla’s leadership team in 2019 to launch Victoria’s Secret full assortment and develop the brand in the Nordics. Denise studied European Business Law at Lunds University of Sweden.

DENISE
PROVINS

Brand Managing Director

LEO
BAPTISTA

Chief Investment and Development Officer

Driven entrepreneur Mr. Baptista has vast experience in consumer markets across multiple industries. Mr. Baptista worked at APVAS incorporating advance analytics to deliver personalized offers to mobile subscribers in central America and the Caribbean designed and deployed strategic marketing campaigns created customer programs that increased brand loyalty and facilitated the use of credit cards for retail chains in Latin America. Mr. Baptista holds a Bachelors Degree in Civil Engineering and an M.B.A. from Northwestern University’s Kellogg School of Management.

Mr. Joop de Hoogh is a seasoned Finance professional who combines his entrepreneurial skills with more than 25 years of international M&A and Financial Structuring experience. Joop is a CPA by profession and gained his experience in previous roles as Partner at KPMG and as Managing Director at Alvarez & Marsal in Europe, UK and Middle East. He was involved in more than 200 M&A transactions, as well as numerous financial and business improvement engagements for leading Private Equity firms and family Offices. Joop has specialized in the retail and luxury consumer markets and holds an MBA and Post-Doctorate degree in Finance. Joop also is a fellow member of The Royal Netherlands Institute of Chartered Accountants (NBA).

JOOP
DE HOOGH

Chief Financial Officer

ANDY
TUCKER

Chief of People Operations

Andy Tucker has been widely recognized and received multiple awards for his ability to build and lead motivated, successful teams. With over twenty years of experience in managing personnel, he has specialized in building in-house talent through mentorship, deliberate growth paths, and clear expectations. Having worked in the U.S., Germany, South Korea, and multiple other countries, Mr. Tucker has been extremely successful in building organizations that thrive on cultural diversity. His focus has been on building organizational cultures that grow individuals both personally and professionally and he has been effective from four-man teams up to organizations of over 12,000 people. He has his BA in Psychology and is a graduate of the U.S. Army’s Master Leader Course.

STEPHAN
BONEKAMP

Head of Logistics and Inventory

Supply chain professional Mr. Bonekamp has a broad experience in supply chain management end to end within an international environment. Mr. Bonekamp has over twenty years of experience in managing and coaching supply chain teams. He served at Xerox in different supply chain management roles including the Post Sales Supply Chain manager EMEA. Mr. Bonekamp delivered and deployed major supply chain transition projects as right shoring of customer service activities, outsourcing of warehouse operations to 3PL and implementing outbound control tower to improve customer service level and reduce logistics spend. As Amarla’s Head of Logistics, Stephan Bonekamp leads and is responsible for all logistics and inventory activities including warehouse operations, inventory control, international transport and logistics purchasing. Mr. Bonekamp holds a Bachelor Degree (Ing.)  Logistics & Transport management

Supply chain professional Mr. Bonekamp has a broad experience in supply chain management end to end within an international environment. Mr. Bonekamp has over twenty years of experience in managing and coaching supply chain teams. He served at Xerox in different supply chain management roles including the Post Sales Supply Chain manager EMEA. Mr. Bonekamp delivered and deployed major supply chain transition projects as right shoring of customer service activities, outsourcing of warehouse operations to 3PL and implementing outbound control tower to improve customer service level and reduce logistics spend. As Amarla’s Head of Logistics, Stephan Bonekamp leads and is responsible for all logistics and inventory activities including warehouse operations, inventory control, international transport and logistics purchasing. Mr. Bonekamp holds a Bachelor Degree (Ing.)  Logistics & Transport management

STEPHAN
BONEKAMP

Head of Logistics and Inventory

RAJESH
CHHABLANI

Store Design and Development President

Brand building executive with more than a decade’s experience in leading global development for multi-unit retail and hospitality brands across North America, Europe, Middle East and Asia. Passionate to drive brand implementation and strategic real estate implementation across globally diverse cultures based on insights and building trusting relationships! Key achievement includes rapid brand environment development for brands expanding into global and emerging market including Victoria’s Secret, La Senza, Bath and Body Works, Starbucks and Walmart across Europe, Middle East and Asia Pacific.

RAJESH
CHHABLANI

Store Design and Development President

Brand building executive with more than a decade’s experience in leading global development for multi-unit retail and hospitality brands across North America, Europe, Middle East and Asia. Passionate to drive brand implementation and strategic real estate implementation across globally diverse cultures based on insights and building trusting relationships! Key achievement includes rapid brand environment development for brands expanding into global and emerging market including Victoria’s Secret, La Senza, Bath and Body Works, Starbucks and Walmart across Europe, Middle East and Asia Pacific.

MARTA
STANCZAK

International Real Estate Manager

Marta just joined Amarla. She brings to Amarla 15 years’ experience in retail and commercial leasing gained in Orco Property Group, JLL and finally Unibail-Rodamco- Westfield, where she hold last position as Key Account Director International Leasing Europe – responsible for short and long term European expansion strategy & pipeline, relationship management, location, financials, technical, cost, legal negotiations and portfolio revision. With her enthusiasm to people and solution oriented mindset, she was ensuring successful cooperation between external parties, corporate office and regional teams. She’s experienced, passionate and positive professional with proven track record in leasing, expansion, planning, negotiation and execution. She speaks English, native Polish and “ein bisschen” German. 

Marta just joined Amarla. She brings to Amarla 15 years’ experience in retail and commercial leasing gained in Orco Property Group, JLL and finally Unibail-Rodamco- Westfield, where she hold last position as Key Account Director International Leasing Europe – responsible for short and long term European expansion strategy & pipeline, relationship management, location, financials, technical, cost, legal negotiations and portfolio revision. With her enthusiasm to people and solution oriented mindset, she was ensuring successful cooperation between external parties, corporate office and regional teams. She’s experienced, passionate and positive professional with proven track record in leasing, expansion, planning, negotiation and execution. She speaks English, native Polish and “ein bisschen” German. 

MARTA
STANCZAK

International Real Estate Manager

CARLOS
FRANCES

Head, Digital Transformation & New Market Expansion

Carlos is a proven executive leader with strong commercial acumen and operational success, with over 15 years of experience managing international omnichannel sales and operations for global brands, such as Victoria’s Secret, Bath & Body Works, Timberland, Nautica, and La Martina, driving brand strategy, customer engagement, partner enablement, and sales growth.  Carlos is an innovator with a deep grasp of technology, business insights, demand generation, change management, and omnichannel sales and operations.  Carlos holds a MS degree from Massachusetts Institute of Technology (MIT) and Malaysia Institute for Supply Chain Innovation (MISI) and a BS degree from Bentley University and has served in multiple executive committees and boards.

As Head of Corporate Governance and PMO at Amarla, Ms. Paúl leads the legal department of the company and ensures delivery of projects. Prior to that, she worked for 15 years in Baker McKenzie where she practiced as a Mergers & Acquisitions/Corporate lawyer negotiating and drafting agreements for major global companies and leading several due diligence processes. She transitioned into the Technology department, where she increased the productivity of over 13k professionals by making technical decisions and deploying innovative technology software. Ms. Paúl speaks Spanish, English, French and Italian. She holds an MBA from The University of Chicago Booth School of Business and a law degree from Universidad Católica Andrés Bello.

MARIA LUISA
PAUL

Head of Corporate Governance and PMO

CARLOS
FRANCES

Head, Digital Transformation & New Market Expansion

Carlos is a proven executive leader with strong commercial acumen and operational success, with over 15 years of experience managing international omnichannel sales and operations for global brands, such as Victoria’s Secret, Bath & Body Works, Timberland, Nautica, and La Martina, driving brand strategy, customer engagement, partner enablement, and sales growth.  Carlos is an innovator with a deep grasp of technology, business insights, demand generation, change management, and omnichannel sales and operations.  Carlos holds a MS degree from Massachusetts Institute of Technology (MIT) and Malaysia Institute for Supply Chain Innovation (MISI) and a BS degree from Bentley University and has served in multiple executive committees and boards.

MARIA LUISA
PAUL

Head of Corporate Governance and PMO

As Head of Corporate Governance and PMO at Amarla, Ms. Paúl leads the legal department of the company and ensures delivery of projects. Prior to that, she worked for 15 years in Baker McKenzie where she practiced as a Mergers & Acquisitions/Corporate lawyer negotiating and drafting agreements for major global companies and leading several due diligence processes. She transitioned into the Technology department, where she increased the productivity of over 13k professionals by making technical decisions and deploying innovative technology software. Ms. Paúl speaks Spanish, English, French and Italian. She holds an MBA from The University of Chicago Booth School of Business and a law degree from Universidad Católica Andrés Bello.