CORPORATE SOCIAL
RESPONSIBILITY

CORPORATE SOCIAL
RESPONSIBILITY

Through the Race for the Cure® we are part of a global initiative to support women who have dealt breast cancer. Information, awareness and support for women who are under treatment, for women – survivors and for the general population are non-negotiable objectives of the Greece for the Cure® and the Hellenic Association of Women with Breast Cancer “Alma Zois”.

The goal is to provide information to every woman in Greece about early detection methods and about the right steps that have to be taken – depending on the age – in order to be safe, according to international medical guidelines.

We run in order to inform every woman in Greece about breast cancer. We run so that everyone shall hear our voice about the importance of breast cancer prevention and early diagnosis. We run to demystify breast cancer. We run to defeat fear and prejudice. We run to improve the quality of life and the rights of women with breast cancer. We run to support women with breast cancer and their families. We run to save lives. We run to honour the women who are no longer close to us.

The Pink Ribbon Race

Smile, joy and laughter – and a contribution to a healthier life for everyone

The Pink Ribbon Race is ten hilly and soft kilometers on the green island of Lidingö. Together with all other participants, you create a true festival. You run to have a lot of fun, and at the same time you contribute to the important fight against cancer. 

The Pink Ribbon Race wants to inspire to physical activity and to spread knowledge about how the risk for cancer can be decreased by a healthy way of living. The race is the official start of the yearly Pink Ribbon campaign by Swedish organisation Cancerfonden. In 2017, a total amount of SEK 532,000 kronor was collected to The Swedish Cancer Society and Swedish cancer research through the TCS Lidingöloppet Weekend.

When entering Pink Place, you contribute not only to your own health, but also to financing cancer research as the entire entry fee goes to The Swedish Cancer Society.

As a father, husband, son or friend, you can also show your support by running the race. In the mixed group, half the entry fee goes to The Swedish Cancer Society. Your commitment and contribution matters.

Run the Pink Ribbon Race with us! 

The Pink Ribbon Race is a part of A Swedish Classic – Women and A Swedish Classic – Short.