About
ABOUT
AMARLA is one of the largest boutique retailers operating in Europe, Middle East and Africa (EMEA).
We are over 200 associates operating with 6 subsidiaries in 5 different countries, with presence and extensive experience in Local Market Retail, Travel Retail & Ecommerce channels.
We are actively searching for talent globally and for brands that would share our values to cooperate and grow with.
WHY
AMARLA is able to introduce and operate brands around EMEA, uniquely customizing the retail experience to the brand’s DNA to fit needs of our customers, thanks to our strong local expertise. We deliver global brand experience and adapt the experience to the local needs.
We nurture differences, we thrive through collaboration, we embrace change and HOW we make it matters to us
ABOUT
AMARLA is one of the largest boutique retailers operating in Europe, Middle East and Africa (EMEA).
We are of over 250 associates operating in over 200 locations, having founded 8 subsidiaries with presence in 11 different countries so far. We operate in both Travel Retail and Local Market Retail channels.
We are actively searching for talent globally and for brands that would share our values to cooperate and grow with.
WHY
AMARLA is able to introduce and operate brands around EMEA, uniquely customizing the retail experience to the brand’s DNA to fit needs of our customers, thanks to our strong local expertise. We deliver global brand experience and adapt the experience to the local needs.
We nurture differences, we thrive through collaboration, we embrace change and HOW we make it matters to us

PURPOSE
Enrich Lives Through Emotional Experiences
PURPOSE
Enrich Lives Through Emotional Experiences
VISION
To Be The Destination For Your Most Memorable Experiences
To Be THE Destination For YOUR Most Memorable Experiences
VALUES
Together we thrive
“Together we break down silos, collaborate and support each other, we create an environment of trust”
We are driven by passion
“We care and love what we do, it is our secret sauce to success”
We embrace change
“Change is the only constant. We welcome it and recognise that it is The opportunity”
We welcome differences
“There is no one size fits all! It is our differences that make Amarla unique”
And “How” matters to us
“Choosing the right path is not always easy, but it is what fuels us at Amarla”
Together we thrive
“Together we break down silos, collaborate and support each other, we create an environment of trust”
We are driven by passion
“We care and love what we do, it is our secret sauce to success”
We embrace change
“Change is the only constant. We welcome it and recognise that it is The opportunity”
We welcome differences
“There is no one size fits all! It is our differences that make Amarla unique”
And “How” matters to us
“Choosing the right path is not always easy, but it is what fuels us at Amarla”